Navigational Links or Contextual Links: Content Rules
Thursday, December 29th, 2011Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being downgraded by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, lap links, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance stop sleeve, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, have a taste of this one, car snow chain, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.